Beauty Istanbul will not only be a platform for finished products , but also will be a gathering place for retail chains to source their own brands with concurrent event Private Label Istanbul. Additionally, from ingredients to packaging, all the process of manufacturing cosmetics, beauty products, machinery, labelling will be displayed at concurrent event Cosmaking Istanbul. So Beauty Istanbul will be a 3 in 1 platform bringing all segments of industry together.

More than 8 000 professional trade visitors expected from 100 countries being at least 35 % international to Beauty Istanbul. In terms of buyers, the exhibition is not only targeting traditional hub-regional markets but also is focusing much far destinations. In addition to local buyers, all CIS - Ex Soviet Areas (in

Panama President Juan Carlos Varela visited Beauty Istanbul stand at Expocomer Exhibition March 2 nd, 2018

Kazakhstan, Tajikistan, Uzbekistan Ipekyolu has its own offices), Eastern Europe and Balkans, Middle East, Gulf & Arabic speaking countries, North Africa and Magrib, and new undiscovered markets of all African continent covering about 50 countries, Central – Latin America and Carribbean countries, and South & South East Asian-ASEAN countries will be the main areas where buyers, distributers comes. As an indication of this, Beauty Istanbul team recently had a roadshow trip to Panama, Ecuador, Costa Rica and Mexico to introduce the event to distributers, beauty industry professionals.

Importers, distributers, retail chains, department stores, pharma chains, hair and beauty salon & spa professionals, manufacturers, buyers of private label products, buyers of packaging, raw materials ingredients are main visitors of Beauty Istanbul. To assure this targets, Beauty Istanbul’s multilingual big team started its activities for the



event, almost 2 years ahead, making roadshows, direct face to face contacts and visits all over the world, using conventional and online as well as social media, some of which almost no other organisers do. In addition to organiser-IPEKYOLU Exhibitions own efforts, the magic city Istanbul itself with its business, history, nature, culture, leisure contributes to convincing buyers to come to Istanbul and event. Additionally Turkish Airlines with its transit hub Istanbul, is the number 1 airlines flying much more destinations throughout the world makes it easy for both exhibitors and visitors.

Beauty Istanbul is investing for international hosted buyer program to make sure the success and quality of international buyers at the first addition and targeting to host 1.000 international buyers from all around the world. Beauty Istanbul will bring much more results with using new developments in technology, softwares and mobile applications. There will be a b2b platform and matchmaking program to bring together targeted buyers with exhibitors and to meet expectations of buyers & sellers.

New date, Beauty Istanbul’s October 2 – 3 – 4 dates specially were chosen to meet the expectations of both manufacturers and buyers. Being away from spring which other similar events are organized specially in Europeand Middle East, will givebuyers and distributers more chanceto visit the show. Similarly lesstight internationalexhibitionschedule in October will make it easy for exhibitors to exhibit. Moreover, after a long off summer period; buyers will be more eager toorder their new season purchases.

New venue, Istanbul Congress Center is at the heart of city, just less than 10 minuteswalking distance from main Taksim Square and close distance to all attractions in Istanbul, like Bosphorus, Istiklal Street-Taksim, Old City – Sultanahmet – Grand Bazar Area, Nisantası shopping district and several other shopping malls