REACH GLOBAL TARGETS AT BEAUTYISTANBUL
BEAUTYISTANBUL Exhibition creates a tailor-made trade show to meet the special needs of both exhibitors and attendees. Connecting buyers from not only natural regions, but special Regions such as Latin America and Sub-Saharan Africa, exhibitors get the opportunity to meet global buyers from a single place-Istanbul!
VIP HOSTED BUYER PROGRAM
BEAUTYISTANBUL, organized by IPEKYOLU INTERNATIONAL EXHIBITIONS, was organized entirely with its own funding. In its first edition BEAUTYISTANBUL hosted 754 delicately selected VIP Buyers from 120 different countries. Thus, making BEAUTYISTANBUL Hosted Buyer Program one of the biggest in the world and the biggest in the cosmetics and beauty industry. Buyers were provided with travel and accommodation incentives to conduct business with exhibitors. Exhibitors and VIP Buyers held over 3,000 meetings at the exclusive B2B Area and continued by visiting all stands at the venue signing multiple on-site agreements.
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754 HOSTED BUYERS FROM 120 COUNTRIES
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3,000 PRE-SCHEDULED B2B MEETINGS
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4,000 SQM AREA HOSTING
350 CONCURRENT MEETINGS
VIP HOSTED BUYER BREAKDOWN BY REGION:
BEAUTYISTANUL ONLINE PLATFORM STATISTICS
15,000
REGISTERED BUYERS
3,874
UPLOADED PRODUCTS
188
COUNTRIES PRESENT
MEET 10,000 OF YOUR TARGET AUDIENCE FACE TO FACE
BEAUTYISTANBUL exhibition connects more than 10,000 professionals from the beauty industry including leading retailers, wholesalers, distributors, service buyers, importers, exporters and manufacturers all in one place. BEAUTYISTANBUL also allows you to extend your reach and showcase your products and innovations in a must-see growing event that puts you at the heart of this thriving industry.
REACH THE DECISION MAKERS
BEAUTYISTANBUL attracts qualified cosmetics and beauty buyers with who seeks to reach new suppliers, explore new products and innovations and to create efficient business partnerships to remain at the forefront.
EXHBITOR INTERVIEWS
EXHBITOR COMMENTS:
WHY GUARANTEED RESULTS & ROI
WHY EXHIBIT AT BEAUTYISTANBUL?
EXPAND YOUR BUSINESS WITH BEAUTYISTANBUL
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6000+ B2B International, 4000+ B2B International Buyers From More Than 150 Countries
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Contact and Connect With Importers, Distributors, Wholesalers, Retailers, Cosmetics Chains and Other Industry Professionals
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Explore the Rising Local Market With 10% Annual Growth Rate and the Regional Market With 80 Million and 500 Million Population Respectively
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Istanbul the Commercial Hub That Brings the Business World Together, Functioning as an Intersection Between Europe and Asia is the Perfect Location To Expand Your Business
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1000 Delicately Selected Professional International Hosted Buyers
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Boost the Value of Your Exhibition With Free Access to the Online Platform to Contact Buyers 24/7 and 365 Days Online and Pre-Arrange Your On Site Meetings
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Special Focus on Visitors From South America, Africa, CIS Countries (Ex-Soviet), Middle East and South East Asia
EVERYTHING YOU NEED TO SUCCEED IN ISTANBUL
B2B BUYERS
5000+ B2B Local Buyers, 3000 B2B International Buyers from more than 150 countries, including 1000 delicately selected Professional International Hosted Buyers.
LOCATION
Explore the rising local market with 10% annual growth rate and the regional market with 80 million and 500 million population respectively. Istanbul the commercial hub that brings the business world together, functioning as an intersection point between Europe and Asia is the perfect location to expand your business.
FOCUS
Special focus on visitors from South America, Africa, CIS Countries, Middle East and South East Asia, with high purchasing capacity.
MARKETING CAMPAIGN
A comprehensive and extensive omini channel marketing campaign was executed to reach targeted B2B buyers.
Here's a summary of the key activities for BEAUTYISTANBUL campaign.
PR Campaign
2,777,706 Impressions
Direct Mail
20,000 Mailouts
Website
175,000 Global targeted visitors
Global Events
466 events in 105 countries face to face with 185,000 industry professionals
SMS
300,000 Messages
Email Marketing
654,000 Recipients
Digital Advertising
Impressions - 10,201,179
Premium News Site Ads
2,984,938 Impressions
Global Social Media Campaign
Facebook Reach – 14,788,300
Instagram – 4,963,115
LinkedIn – 1,233,343
472,000 Unique social audience engagement