BEAUTYISTANBUL International Cosmetics Exhibition

3-5 JUNE 2027
TUYAP Fair Center,
Istanbul, Türkiye

REACH GLOBAL BUYERS AT BEAUTYISTANBUL

In addition to buyers from the Middle East, BEAUTYISTANBUL is the most visited cosmetics event for Africa, Eastern Europe, CIS and Central Asia regions. Moreover, sponsoring buyers from Latin America and the Far East with the Hosted Buyer Program creates a global exhibition to reach buyers in a single event.

EXHIBITOR PROFILE
VISITOR PROFILE

Reach export buyers under one roof

BEAUTYISTANBUL is the B2B trade fair where Turkish and foreign manufacturers meet export buyers under one roof. In 2026 it hosted 1,374 exhibitors from 61 countries, 26,596 trade visitors from 167 countries and 655 hosted buyers from 123 countries. The online platform lets you connect with buyers before and after the fair.

HOSTED BUYER PROGRAM

Organized by IPEKYOLU INTERNATIONAL EXHIBITIONS with entirely own funding, BEAUTYISTANBUL Exhibition hosted 655 delicately selected buyers from 123 countries at the 7th edition, including the biggest importers, distributors and retail chains sponsored for travel expenses to guarantee business opportunities for exhibitors. Exhibitors and Hosted Buyers held over 12,000 meetings at the booths, signing multiple on-site agreements. Thus, BEAUTYISTANBUL Hosted Buyer Program is the largest in the cosmetics and beauty industry.  

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    655 HOSTED BUYERS
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    123 COUNTRIES
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    12,000+ MEETINGS
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FREE ACCESS TO ONLINE PLATFORM Find Out More about Online Platform

BEAUTYISTANUL ONLINE PLATFORM STATISTICS

70,000+

REGISTERED BUYERS

20,000+

UPLOADED PRODUCTS

195

COUNTRIES OF REGISTERED BUYERS

EXHIBITOR MAKES A SUCCESSFUL BUSINESS CONNECTION WITH A NEW PROSPECT
EXHIBITOR MAKES A SUCCESSFUL BUSINESS CONNECTION WITH A NEW PROSPECT
EXHIBITOR AND BUYER MEETS ON SITE
EXHIBITOR AND BUYER MEETS ON SITE
BUYER ACCURACY BASED ON THE POST SHOW SURVEY
BUYER ACCURACY BASED ON THE POST SHOW SURVEY
REACH THEIR MOST IMPORTANT TARGET GROUPS DURING THE EXHIBITION
REACH THEIR MOST IMPORTANT TARGET GROUPS DURING THE EXHIBITION

MEET 1000s OF YOUR TARGET AUDIENCE FACE TO FACE

BEAUTYISTANBUL exhibition connects more than 26,596 professionals from the beauty industry including leading retailers, wholesalers, distributors, service buyers, importers, exporters and manufacturers all in one place. BEAUTYISTANBUL also allows you to extend your reach and showcase your products and innovations in a must-see growing event that puts you at the heart of this thriving industry.

REACH THE DECISION MAKERS

BEAUTYISTANBUL attracts qualified cosmetics and beauty buyers with who seeks to reach new suppliers, explore new products and innovations and to create efficient business partnerships to remain at the forefront.

Find out who you could meet

EXHBITOR COMMENTS

This is our 5th participation and it has always been an excellent experience. Istanbul, as a melting pot, is now one of the top destinations for meeting buyers because of its prime location connecting Asia and Europe. BEAUTYISTANBUL continues to offer this opportunity by bringing everyone together. The quality and quantity of buyers consistently remain high and every year we meet new valuable prospects. That is why we are confident we will continue to participate in the future.

- CERIOTTI SRL, Italy

As first time exhibitors, we were highly impressed with BEAUTYISTANBUL. We had the chance to meet quality visitors from various European countries. We even received visitors from unexpected countries like Mexico, who we usually don’t see in this part of the world. This is precisely the portfolio that exporters like us seek and we are planning to participate again next year because we trust in the quality of visitors.

- ANUBIS COSMETICS GROUP, Spain

We exhibited in the last 2 editions of BEAUTYISTANBUL as this show has been important in helping us grow our business. The beauty of this event is the ability to bring the world together under one roof. We got a lot of customers from Eastern Europe and Central Asia in particular, such as Russia, Azerbaijan and Kazakhstan. BEAUTYISTANBUL is great if you are looking to expand and explore this part of the world, and we believe it to be a great opportunity for both suppliers and buyers.

- DABUR, India

We are pleased to participate in BEAUTYISTANBUL every year. One notable aspect is the marketing efforts, which we greatly appreciate as exhibitors. We consistently meet new faces that we don’t encounter at other global shows, which is one of the greatest advantages of this event. We have made valuable contacts and whenever someone asks, we always recommend attending.

- ABC INTERNATIONAL, United Arab Emirates

Participating in BEAUTYISTANBUL has proven to be effective for us each year. This year, we met key local contacts as well as many international visitors from Iraq, Iran, Saudi Arabia, Qatar, and Kuwait. This exhibition always presents us with the opportunity to meet new clients from emerging markets and we appreciate your efforts in organizing this event.

- R.O.C.S., Russia

WHY GUARANTEED RESULTS & ROI

Min 5 Pre-Organize Meetings Via Online Platform
Min 5 Pre-Organize Meetings Via Online Platform
Min 5 Qualified Leads Via BEAUTYISTANBUL
Min 5 Qualified Leads Via BEAUTYISTANBUL
Introductions To VIP & Hosted Buyers
Introductions To VIP & Hosted Buyers
Connect With 70,000+ Registered Buyers Via Online Platform
Connect With 70,000+ Registered Buyers Via Online Platform
Expose Your Profile To 70,000+ Registered Buyers In The Region
Expose Your Profile To 70,000+ Registered Buyers In The Region
Showcase Products On BEAUTYISTANBUL & Generate Leads all Year
Showcase Products On BEAUTYISTANBUL & Generate Leads all Year
Introductions to VIP and Hosted Buyers
Introductions to VIP and Hosted Buyers

WHY EXHIBIT AT BEAUTYISTANBUL?

Discover New Leads And Opportunities
Discover New Leads And Opportunities
Present & Demonstrate Your Products
Present & Demonstrate Your Products
Raise Your Profile
Raise Your Profile
Supports Retailers & Find New Distributors
Supports Retailers & Find New Distributors
Meet Decision Makers Face To Face
Meet Decision Makers Face To Face
Launch New Products
Launch New Products
Inspire & Educate Your Market
Inspire & Educate Your Market
Connect With Industry Peers
Connect With Industry Peers

EXPAND YOUR BUSINESS WITH BEAUTYISTANBUL

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    13,009 B2B International and 13,587 B2B Local Buyers From 167 Countries
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    Contact and Connect With Importers, Distributors, Wholesalers, Retailers, Cosmetics Chains and Other Industry Professionals
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    Explore the Rising Local Market With 10% Annual Growth Rate and the Regional Market With 80 Million and 500 Million Population Respectively
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    Istanbul the Commercial Hub That Brings the Business World Together, Functioning as an Intersection Between Europe and Asia is the Perfect Location To Expand Your Business
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    655 Delicately Selected Hosted Buyers from 123 Countries
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    Boost the Value of Your Exhibition With Free Access to the Online Platform to Contact Buyers 24/7 and 365 Days Online and Pre-Arrange Your On Site Meetings
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    Special Focus on Visitors From South America, Africa, CIS Countries (Ex-Soviet), Middle East and South East Asia

EVERYTHING YOU NEED TO SUCCEED IN ISTANBUL

B2B BUYERS

13,587 B2B Local Buyers and 13,009 B2B International Buyers from 167 countries, including 655 delicately selected Hosted Buyers from 123 countries

LOCATION

Explore the rising local market with 10% annual growth rate and the regional market with 80 million and 500 million population respectively. Istanbul the commercial hub that brings the business world together, functioning as an intersection point between Europe and Asia is the perfect location to expand your business.

FOCUS

Special focus on visitors from South America, Africa, CIS Countries, Middle East and South East Asia, with high purchasing capacity.

MARKETING CAMPAIGN

A comprehensive and extensive omini channel marketing campaign was executed to reach targeted B2B buyers.
Here's a summary of the key activities for BEAUTYISTANBUL campaign.

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PR Campaign
2,777,706 Impressions

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Direct Mail
20,000 Mailouts

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Website
75,000 Global targeted visitors

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Global Events
466 events in 105 countries face to face with 185,000 industry professionals

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SMS
300,000 Messages

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Email Marketing
654,000 Recipients

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Digital Advertising
Impressions - 10,201,179

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Premium News Site Ads
2,984,938 Impressions

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Global Social Media Campaign

Facebook Reach – 14,788,300
Instagram – 4,963,115
LinkedIn – 1,233,343

472,000 Unique social audience engagement

WHERE TO NEXT?

SPEAK TO THE TEAM ABOUT EXHIBITING

Frequently asked questions

What is BEAUTYISTANBUL?

BEAUTYISTANBUL is an international B2B trade fair for Cosmetics, Beauty, Hair, Cleaning, Private Label, Packaging and Ingredients, held in Istanbul and organized by Ipekyolu International Exhibitions.

When and where is the next BEAUTYISTANBUL?

The 8th BEAUTYISTANBUL takes place on 3–5 June 2027, 10:00–18:00 each day, at the TUYAP Fair Center, Istanbul, Türkiye.

How big was BEAUTYISTANBUL 2026?

The 7th edition (7–9 May 2026) hosted 1,374 exhibitors from 61 countries, including 25 country pavilions, and 26,596 trade visitors from 167 countries, of which 13,009 were international.

Is there a Private Label Cosmetics fair in Istanbul?

Yes. PLI Private Label Istanbul runs concurrently with BEAUTYISTANBUL in the same halls and forms the Private Label area of the fair, bringing Private Label and contract manufacturers together with buyers.

Which products are exhibited?

Cosmetics and personal care, make-up, Hair care, nail care, perfumery, natural and halal Cosmetics, home care and Cleaning products, Private Label and contract manufacturing, Packaging and machinery, Ingredients and raw materials, and salon equipment.

How can I exhibit?

Complete the online stand booking form and the organizer's team will contact you. Stand options are Equipped Booth (standard shell scheme) and Space Only (raw space).

What is the Hosted Buyer Programme?

The organizer funds the travel of selected international buyers so that they attend and meet exhibitors in pre-arranged meetings; in 2026, 655 hosted buyers from 123 countries took part.

Are Packaging and Ingredients suppliers present?

Yes. Packaging and Ingredients companies are in the exhibitor list; raw materials and essences, Packaging and machinery are shown at the concurrent Cosmaking Istanbul.

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   Istanbul, Turkey •    +90 212 222 90 60 •    +90 212 603 31 34 •    info@beauty-istanbul.com