ISTANBUL GUIDE
ISTANBUL:THE SPRINGBOARD TO THE GLOBAL MARKETS
Istanbul being the business capital of not only Turkey but also the region; functions as an intersection point between East and West and offers wide variety of huge market opportunities from Eastern Europe-Balkans to Central Asia, from Middle East to Africa
This guide is for visitors of BEAUTYISTANBUL Exhibition 2027, held 3–5 June 2027 at TUYAP Fair Center, Istanbul.
EMBRACE THE HARMONY OF BUSINESS, LEISURE, CULTURE AND HISTORY IN ISTANBUL
Istanbul, the bridge between Asia and Europe, creates a true blend of East and West that is unlike any place on Earth.
The city that is separated into two continents by the Bosphorus accommodates magnificent ancient and modern wonders of the world with its 8500 years of glamorous history.
Istanbul welcomes its guest with its new business potentials, economic developments, cultural wealth, facilities for any kind of lifestyles, restaurants and cafes, luxury hotels and high-end shops.
CROSSROADS OF CIVILIZATIONS
Home to numerous civilizations throughout history, Istanbul is the only city straddling Asia and Europe. Its cultural heritage, unique geography, natural assets and the Bosphorus makes Istanbul an unmatched destination.
Istanbul gathers people from different cultures and backgrounds, making it a modern metropolitan hub.
Boasting all these assets, Istanbul is among the top destinations for international congresses.
Hosting many cultural and art events including theatres, concerts, operas and ballets, Istanbul was elected as the European Capital of Culture in 2010.
Istanbul has a population of over 15 million people and ranks among the first seven cities worth visiting in the world. Supported by modern congress centres, transportation and first-class accommodation facilities, this emerging tourist spot is the perfect host to numerous major international events.
Planning your visit: key facts
TUYAP is in Büyükçekmece, Western Istanbul, close to Istanbul Airport (IST): about 45 minutes by taxi, or by the Havaist airport bus (HVL-2). From Sabiha Gökçen Airport (SAW) allow about 120 minutes by taxi, or take a bus to Uzunçayır station and change to the Metrobus. The Metrobus ends at TUYAP, its last station. There is no organizer shuttle service to the venue. We recommend staying near the venue: from the Taksim area the trip can take up to 2 hours at rush hour. The official hotel is Tuyap Palas, next to the venue, with special rates for attendees (promo code "Beauty Istanbul"). Many nationalities can use the flexible Turkish e-visa; check the requirements for your passport before you travel. Details: Venue and Directions, Travel and Accommodation.
Istanbul, Turkey • +90 212 222 90 60 • +90 212 603 31 34 • info@beauty-istanbul.com